The visual identity of Eysing is inspired by the Eysink brand. Founded by a true automotive pioneer in 1886, this legendary brand produced winning race cars and motorcycles. For the international verdict, the brand has made a subtle change to the brand name by replacing the "K" in Eysink. This change establishes the difference between the past and the future. Therefore Eysing's slogan: "Inspired by heritage, designed for the future".